Great British Beef Week (GBBW) 2021 will showcase the strides being taken by British farmers in the sphere of sustainability, with the UK continuing to maintain its position as among the most sustainable in the world.

Now in its 11th year, GBBW will take place between 23 and 30 April, predominantly via digital channels, with regional media and in store activity also being used to highlight innovative and sustainable farming methods from producers across the UK.

The initiative, which is being organised by Ladies in Beef (LiB) will be supported by the Agriculture and Horticulture Development Board (AHDB), as well as Red Tractor, the National Farmers Union (NFU), The Royal Agricultural Benevolent Institution and Hybu Cig Cymru.

As one of the founders of LiB said, Great British Beef Week enables the organisers to shine a light on all aspects of the beef production process. She added that managing land in a sustainable way is a fundamental responsibility of the modern-day farmer.

Managing land sustainably includes farming regeneratively, improving grasslands and paddock grazing, planting trees, maintaining wildflowers for the bee population, harvesting and giving cattle rainwater to drink.

LiB want to show how progressive the beef sector is and how proud beef producers are of their sustainability credentials. British beef production boasts a carbon footprint of just less than half the global average and reflects the hugely important and positive work beef farmers are putting in.

Industry representatives and other stakeholders who are keen to support Great British Beef Week 2021 can do so by visiting the Ladies in Beef website and should also look out for #GBBW2021 on social media.

For help and advice on matters relating to the agriculture sector, contact our expert team at Smailes Goldie today.

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