At the beginning of December, a number of charity fundraising and awareness events took place to celebrate #UKCharityWeek 2018, an event designed to encourage donors to support third sector organisations.
The week, which was supported by charity partners Cure Leukaemia, Age UK North Tyneside, The Big Cat Sanctuary, and Noah’s Ark Children’s Hospice, ran from 3-9 December.
According to event organisers, last year’s UK Charity Week achieved 92,999,791 social media timeline deliveries, making it the “most successful” charity social media campaign the country has ever had.
This year’s equally successful event featured ‘themed’ days for each day of the week, giving charities plenty to talk about.
For example, Christmas Jumper Day was hosted on Friday 7 December, and charities far and wide gathered together their teams to don festive sweaters and raise awareness of their work.
The event caused quite a storm on social media, too, with hundreds of people using the hashtag #UKCharityWeek on Twitter, Facebook and Instagram.